Evolve and ensure consistency and integrity behind your company’s brand and brand guidelines.
Lead a team of designers and copywriters that specifically hand chosen for your company.
Scope and create templates for your marketing team to be more efficient in some of their posting on social media, the blog, email, and other channels.
Manage other design needs such as presentations, signage, and trade show collateral as needed.
Capture studio-quality video both on location and in the office as projects dictate.
Shoot and edit content to build a library of product videos, hiring videos, and/or case study videos.
Lead all technical setup for shoots, including lighting, angle, placement and type of microphone, and positioning of individuals on camera (if appropriate).
Develop an intimate understanding of Your brand message and tone to accurately capture in video and photo form.
Build and manage your company’s social media profiles and presence, including Facebook, Twitter, Instagram, LinkedIn, and additional channels that may be relevant.
Create content for specific networks to spread both brand and content.
Monitor and engage in relevant social discussions about your company, competitors, and/or industry, both from existing customers as well as from new audiences.
Run social promotions and campaigns and track their success (e.g. Instagram competitions and facebook discussions, etc.).
Manage various email campaigns, including the template designs, calls-to-action, and content used in your email sends.
Segment lists based on behaviors like past email engagement and website interactions (content downloads, site page visits, etc.).
Measure results and optimize the lead nurturing workflows for these segments to convert leads into customers.
Work to minimize list decay and unsubscribes while increasing the productivity of our email sends.
Develop documentation and road maps for processes and promotions that succeed through email.
Connect with media outlets and journalists to place stories about company news and other initiatives.
Assist with event planning, including working with vendors, event coordinators, and design teams for on-site collateral.
Create content regularly to grow the company’s footprint (press releases, sponsorship documents and creative content like SlideShare presentations).
Collaborate with prominent members of the company, including executives, to craft and pitch press releases.
Create detailed proposals for all events, including timelines, venues, vendors, staffing, and budgets.
Identify and secure speakers, special guests, and/or entertainment for each event.
Coordinate with all internal and external stakeholders.
Plan event layouts and agendas.
Provide excellent support of our attendees and guests.
Collaborate with marketing teammates to promote events and sell tickets and/or merchandise.
Analyze the success of each event and propose creative new improvements to the attendees’ experience.
We work on websites bringing design along with practical web development capabilities. Work closely with our graphic designers, product marketers, and other internal stakeholders to bring to life your brand, product information and collateral, and other website content.
We develop wireframes and mockups for revamped or brand new site pages.
Web project management and always hitting deadlines.
Proactively scope and present new ideas to improve website experience for your prospects, leads, and customers.