Lava Girl Surf was founded in 2012, with the first New York Women’s Surf Workshop. It began as off-water workshops, along with engaged social events to encourage women to explore the fundamental elements of the sport. Lava Girl Surf has now since evolved to celebrate the art of filmmaking and the stories being told around the world of women surfers, their connection to the ocean and love for their own communities and those they discover.
Produce, film and edit workshops and events, distributing via social media
Create and manage events, including timelines, venues, vendors, staffing, marketing and budgets.
Identify and secure speakers, special guests, and/or entertainment for each event.
Plan event layouts and agendas.
Collaborate with marketing teammates to promote events and sell tickets and/or merchandise.
Manage LGS Instagram account and presence on Facebook, Vimeo, Twitter and Google+
Research and report on new social media tools
Regularly update website
Design flyers, large banners and marketing collateral as requested.
Create and maintain media kit including press releases for LGS
Pitch articles and press releases to online publications and local newspapers
Maintain an accurate, updated list of media contacts